Challenge & Impact: Designing an activist object with a strong emotional
impact to denounce animal abandonment. The main goal was to shock and
provoke a reaction by hijacking a familiar medium: the road sign.
impact to denounce animal abandonment. The main goal was to shock and
provoke a reaction by hijacking a familiar medium: the road sign.
Technical Expertise & Execution: Fabrication of the sign in actual size
(wood) and manual painting of the graphic elements. The execution respected
the graphic charter and the shape/color codes of the Highway Code for
credible installation by the roadside.
(wood) and manual painting of the graphic elements. The execution respected
the graphic charter and the shape/color codes of the Highway Code for
credible installation by the roadside.
Context & Skills: Information Design and Activist Design project,
demonstrating mastery of plastic media, full-scale fabrication,
and the integration of regulatory visual codes.
demonstrating mastery of plastic media, full-scale fabrication,
and the integration of regulatory visual codes.
