Challenge & Artistic Direction: To design a complete and relevant visual identity for a fictional video game studio. The core challenge was to translate the heritage of retrogaming (Pixel Art) while justifying the unconventional name "Le Canard Boiteux" with a coherent and bold visual narrative.
Technical Expertise & Performance: Execution of the logo animation (Motion Branding) integrating the "pixel by pixel" construction effect to symbolize digital creation. Deployment of the graphic charter across various media (print, signage, merchandising) and the use of an Electric Blue palette for maximum visual distinctiveness.
Project Context: Personal case study project (fictional) aimed at consolidating mastery of Artistic Direction and the integration of Motion Design within a complete brand ecosystem.
